Trump has tapped vocal skeptics of globalization to take top posts overseeing trade policy in his administration. Trade representative, Robert Lighthizer, is a veteran lawyer who has represented steel companies in anti dumping suits against China. Peter Navarro, the head of the newly formed National Manufacturing Council, has written a book entitled “Death By China.” And Wilbur Ross, the nominee to lead the Commerce Department, said during his confirmation hearing last week that his top priority will be renegotiating NAFTA.
NORFOLK, Va. (September 5, 2008) Seattle Baby Boomers and older now have a new publication to help them meet their housing needs. For Rent Media SolutionsTM, a leading apartment resource for searching apartments nationwide, and a division of Dominion Enterprises, has launched After 55 Housing and Resource Guide in Seattle, the nation’s second best market for apartment living according to the 2008 National Apartment Index.
Intellectual property (IP) may seem modest but when it comes to value there are different intellectual property valuation methodologies you can utilize to determine worth. IP consists of many things including company name, slogans, logos, telephone numbers, plans, documents, process, and even developed and proven ideas.Some organizations, both large and small, often have new employees sign IP confidentiality statements to ensure employees won’t divulge IP information to competitors or use IP for their own gain.Imagine if the McDonald’s Corporation was sold you can bet they’d want to receive something for those golden arches and the Ronald McDonald character because everyone associates these two things with McDonald’s.Nike wouldn’t like selling the company and not being compensated for their “Just Do It” slogan nor would a well known business using an easy to remember telephone number like 1 800 lawforhire wish to simply sell the business and forget such an important intangible asset. But what about other intangibles?Because IP varies by type, there are three basic methods a business can utilize to value intellectual property including:Market Based Value When using this intellectual property valuation methodology, one needs to find a market comparable, which can be difficult for some IP assets but not all of them.
Ads appear to people that may have an interest in the ad based on their other related interests, but are not proactively looking for the product or service advertised. Display ads are more like online billboards, albeit with the ability to target specific interests and profiles.Paid Search Ads (PPC)Choose search ads if you want to reach people who want what you selling and are ready to make a purchase. Unlike traditional advertising, which “pushes” a product toward the customer, paid search ads (also called pay per click) are pull marketing, which means they draw customers to the products.