their World Cup spot focuses on the story of Roger Milla and his dance of celebration during the 1990 World Cup that sparked a revolution in goal celebrations (as the ad claims). The video is set to the official theme song of the FIFA World Cup 2010 and the voice over is from an announcer with a South African accent (nice touch). The last shot of Roger Milla in the stands enjoying a Coke while the voiceover talks about how he “”showed the world how to live”” is pure World Cup melodramatic magic.8 KIA Motors South AfricaAs the official automobile sponsor for the World Cup