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In my last post, Lessons from the Classroom, Pt. 1, I shared the journey for the Inbound in the Integrated Marketing Framework as it was unfolding, leading up to and through the first half of the semester, with all the twists and turns on the way of what truly is a different type of applied learning experience in the college classroom.As I write this, the semester has just come to a close and I just submitted the final grades. I apologize for this posting’s length (it long!), but I thought it would be best to offer up the full story here for all those who have an interest in the second part of this adventure in marketing education.First off, I am happy to report that the class as whole rose to the challenge and built out the content offers and conversion paths to meet the requirements of the Practicum component of the HubSpot Software Certification process!!!, including:400 identified Keywords targeting six (6) Student PersonasFour (4) Content OffersOptimized Landing Pages, Calls to Action, Forms, and Thank You Pages and MoreOver 30 Blog PostsA constant stream of Social Posts30% Conversion RatesAnd more!I am honored to be one of the first professors to have had this opportunity to partner with HubSpot and create for students a timely and relevant learning experience like this one that offers some of the top marketing and communications students in the country the opportunity to not only work hands on with current tools on the leading edge of marketing today, but also to develop a full blown Inbound campaign and earn a HubSpot professional software certification.In this case, the client SafeRide can be considered a start up seeking to differentiate itself in its own unique way, in a crowded space.

Of course, starting your own business means taking risks, but with the right idea and a good marketing plan, success could be yours. Some of the hottest sectors include green construction, which is expected to reach a value of $140 billion by 2013, and mobile app development. In 2012, there were about 1 million apps available in Apple’s App Store and Google’s Android Market, with more being added each day.

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